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Craft & Artisan
OUR CRAFT
At BTIL, we see the beauty in doing things and not just things that are beautiful. We design with purpose and craft with beauty in mind. Machines are not our artists. Artists are. Every product is a blend of mind and soul, it’s a fusion of sense and sensuous. Our craft contains both our view of the world as well as our place in it: our purpose.
Our Pillars
Handmade
We at BTIL believe that true
beauty comes from things that aren’t perfect & prefer to celebrate
handmade imperfection. Hence, all our products are crafted by the hands
of local artisans rather than industrial machines.
Aesthetic
We fuse elements to enhance utility and beauty such as our enamel plated wood & glass which marries the wood. It makes products more purposeful, easier to use and simpler to clean. All along, keeping them food safe.
Sustainable
Nature has shown us what looks good also does good. Hence, all our processes, materials, designs & ideas are all focused on sustainability. Our processes, materials, designs, and ideas are an expression of love for Mother Nature.
Form & Function
We make sure our products work as good as they look. Utility & Beauty go hand in hand while ideating new our design concepts. They look just as good as they do good. Every product is thoughtful and intuitive.
Culture Revival
We make sure our products reflect our cultural roots & embrace them. From colours, textures to processes, we are deeply inspired by cultural wisdom & beauty. From colors and textures to processes, we bring the wisdom and beauty of culture back to life.
Food Safe
Every fusion, pattern, design & material used is carefully considered & food safe. The aim is to fulfil the core purpose while retaining the beauty.Our products fulfill their core purpose while retaining their beauty.